Heart of North is more than just a clothing brand – it’s a symbol of community, sustainability, and pride in our northern Swedish heritage. The company was founded in Luleå in 2023 with a clear vision: to create stylish and functional clothing that reflects the strength, silence, and beauty of Norrland.
We design northern-inspired clothing for both women and men – in the form of unisex garments suitable for both everyday life and adventure.
Whether you’re hiking in the mountains, walking through the forests, or simply want to wear something meaningful, we want our clothes to feel genuine and timeless.
Dogsled experience, evening
Evening dog sledding, aprox 10 km, sit on a big sled 2 people. Stars, darkness and the chance to see the northern lights. Before we take off we will meet the dogs, and get them ready for the ride. As we are getting ready to leave, the dogs are getting excited and...